It’s Ok To Let Go Those Crappy Domains!
I remember when I was starting up in domaining, I used to be the same way. We all have done it, we all have registered junk names at one point. No one is born a domainer or understands domain quality when they’re just starting up.
I know the feeling when you first get into domaining. You think it’s great, it’s something you can do and you don’t have to quite your day job. Everyone is telling you how easy it is and it’s so cheap to start. I mean it costs less than $10 to register a domain. And you look at the sales history and you think it’s great. You can take the $10 and flip it and make great profit.
The bottom line you think you’ve found hidden gold, which I think is true
But the trouble is when you’re just starting, it’s like gambling and addiction. You register 1 domain and then 5 other and then 10 other and before you know it, you have more than 100 domains. And now you think that you’re a domainer.
In the mean time, you start reading more blogs and learning more about domains. But now you want to sell your domains. So you go and download your list and start going through it. I am sure, now that you’ve gained some knowledge, more than half of that list even looks junk in your eyes.
But you go, hey I still want to sell these. So you start the selling process and posting the forums, blogs, sending emails etc.
But there is a problem. Now you’ll come off as a spammer as many who are looking to buy domains, can easily tell the quality. And here you are trying to sell them garbage. This now has the opposite effect, not only they won’t buy those names but mark you as a spammer and never want to deal with you again.
So here is my advice, It’s OK to let go. If you’re just starting up and if even you don’t like your domains, I can assure you that others won’t either. Do not focus on junk, don’t spend your energy and time selling junk, it will work against you and your reputation.
So when email about your domain, never email a list of domains even if you think there is 1 in the list that’s great.
Always focus on your best domain, don’t even bother sending or posting those other domains anywhere. Don’t tie those domains to your name.
Take your best domain and do more research. Make sure it really has the quality it takes to be flipped. If it doesn’t, again, don’t bother. Go register/buy a new domain that actually can be flipped, but this time do your research beforehand.
Again, let go those crappy domains, let them drop, do not renew. Don’t let them to drag you down with them. Domaining is a business and you have to make a business decision and not one from your gut. Your decision must be backed by proof and logic.
Happy Friday


December 9th, 2011 at 10:24 am
A good way to gauge is that every year, your domain sales, parking revenue, website revenue (ie: all revenue from your domains) should at least cover the renewal and maintenance costs of your domains (break even) or hopefully better.
If you are not covering your renewal costs and they are significant, you’ll find that you have to pare down the portfolio to the best names and ones that make money, and get rid of the poorer names or ones that aren’t making revenue. It is something that probably all domainers run into at one time or another.
December 9th, 2011 at 11:01 am
@Domain Report – good point, if it is making money, you should keep it.
December 9th, 2011 at 11:50 am
If you are developing all your domains, then 100 out of 100 of your domains are ok.
But, if you are holding to sell the domains, 98 out of 100 of your domains, and perhaps more, is pigeon shit, or crappy names, and should be dropped.
Besides, the market places are rigged for your domains not to ever see the light of day. You will read a lot about a domain selling for $10000000000000000000.00 but, that really has nothing to do with you and domaining.
These is my little advice to any new domainer. Get out if you can, it is basically a random business, with a lot of sharks. Don’t get in if you are not already committed. Go find a real job.
December 9th, 2011 at 12:25 pm
Michael@
This exactly what happen to me.
Beeing new in the industry in 08 i bought $8,000 worth of junk tha i never renew.Later i was reading blogs and i started learning about what makes a good domain.Even now i have domains that after a year i let them drop.
Thanks for the article and i do use domain parser.
December 9th, 2011 at 12:40 pm
@Rich – thanks for sharing that and yes, even the best pros have domains that they let drop, that’s part of the business.
and thanks for the feedback on domainparser, it’s kind of a hidden tool.
December 9th, 2011 at 6:09 pm
no… i refuse to do it. i live in abject fear that if i let go of busstocanada.com someone will pick it up and make millions with it. it would make me look foolish… and a man in my position can’t afford to look foolish.