Newsletter is becoming an essential part of any website. If you read a lot of blogs, you’ve probably noticed the recent push towards newsletter subscriptions. And it’s not just blogs, I’m noticing this trend in all everywhere.
Many of the websites that you visit these days, will have a popup newsletter subscription box. It doesn’t even have to be newsletter, they may offer to send you some kind of free report/manual, something. They just need to get your email address.
There is a reason for this. They are not trying to spam you or send you junk email all the time. They are simply trying to connect with the users of their website. And it seems the oldest communication method on the internet, email, is still the best way to do this.
Of course, social networks also provide a great way to stay connected with your visitors/clients, but still, email has been proven to be the best way. And let’s face it, most people check their email 100+ times a day and this is the best way to get their attention.
A lot of marketers and affiliate marketing gurus will tell you that this is the best way to make profit from your affiliate/lead generation websites and you are making a big mistake by simply redirecting them to the affiliate link.
I have yet to implement newsletter on most of my websites but I’ve made it a priority for 2012. I’m going to go back and implement the popup email system on all of my websites. And I’d advice that you do the same.
I am a big fan of free/open source scripts when they make sense. I know most bloggers/marketer will push online subscription services for newsletter, but I’d have to disagree. While, they may have many great features that the free software does not, the bottom line is you simply need to send a newsletter which is just an email. And if you are already paying for hosting, email is included most of the time. All you have to do is install the script.
I’m going to use phplist as my newsletter system. I’ve used it before on client projects. While, it’s ugly and may not have all the features, it works fine for the basic needs. Phplist has been around for awhile and is popular open source php newsletter script. Phplist will work fine for me because I can always go under the hood and change stuff if I need to.
But if you don’t have a lot of technical knowledge or don’t want to manage your own newsletter system, you should go with one of the SAAS newsletter services.
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